Marketing
Facebook Events: Why do they matter to your nonprofit?
At CDS we’re somewhat contrary when it comes to events as fundraisers because of the time and energy they can take to organize. However, they’re great friend-raisers and serve as a platform for you to build awareness in the community you serve beyond your core supporters.
Read MoreDream, Plan & Deliver — Three Steps to Successful Fundraising
Are you the one that everyone looks to as the star fundraiser in your organization? Do you provide the leadership and create the excitement for which your advancement or development office is searching? If so, great! Keep up the good work and send us some of your success stories so that we can include them…
Read More6 Signs Your Non Profit Needs a New Website
Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? Having an effective website is an important step to achieving your goals. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site…
Read MoreNow What? Things you can do to Snap Back Stronger Post-Pandemic
All of us have been through a trying year (or more) since the start of the pandemic. Many have been scrambling to keep businesses afloat, nonprofit organizations have generally been much more ‘non-profit’ than ever. Business and nonprofits alike have been losing money so fast that many have closed, and the related lost jobs have…
Read MoreBranding Helps Reach Your Target Market
In a previous article on branding, I concluded with the comment that for branding to be effective, it has to include – even feature – the concept of “What’s In It For Me?” (WIFM) for the people you are trying to reach. This is even more important now with competing interests creating “noise” that interferes…
Read MoreA Few Words about Nonprofit Web Site Design
Below are a few thoughts one should consider when designing or revamping a nonprofit Web site: The home page is critical to a Web site’s success.Home pages that I find most attractive introduce me to what their Web sites have to offer, but they do not overwhelm me. They allow me to drill down through…
Read More4 Principles for Cause-Marketing
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product…
Read MoreIncrease Monthly Donations with Short Form Direct Response Television
Direct Response Infomercials, known as “Short Format” or “Short Form,” resemble television commercials and can range from 30 to 120 seconds in length and feature a running 1-800 phone number.
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