Marketing
A Few Words about Nonprofit Web Site Design
Below are a few thoughts one should consider when designing or revamping a nonprofit Web site: The home page is critical to a Web site’s success.Home pages that I find most attractive introduce me to what their Web sites have to offer, but they do not overwhelm me. They allow me to drill down through…
Read More4 Principles for Cause-Marketing
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product…
Read MoreIncrease Monthly Donations with Short Form Direct Response Television
Direct Response Infomercials, known as “Short Format” or “Short Form,” resemble television commercials and can range from 30 to 120 seconds in length and feature a running 1-800 phone number.
Read MoreHow to Reach Your Potential – Delegate!
Are you a Chief Development Officer, Vice President of Advancement, or perhaps a Director of Development and Public Affairs? Are you being asked to help manage and direct other aspects of your institution? Is getting all your work done becoming more and more difficult, or even impossible? The answer may be closer than you think—perhaps…
Read MoreHow to Be an Agent of Change
I was surprised to see in recent weeks that a six-year-old book remains on the New York Times Best Seller List, recently at #3 among nonfiction paperbacks. The book is The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. It seems as though it has become its own best promoter, demonstrating what happens when…
Read MoreHelp Your CEO Become a Successful Fundraiser
Savvy fundraising professionals realize that for their organization to be successful in garnering funds, leadership must come from the top. It is also true that financial development is but one facet of a CEO’s overall performance profile. A beginning point in helping the CEO become a successful fundraiser is to understand what priority the board…
Read MoreNightmare or Rosy Dream — Database Management for Fundraising
The Nightmare: All of the clothing you have ever owned in your entire lifetime is in piles on the floor of your walk-in closet, unfolded and disorganized. Socks, shoes, tights, jogging pants, underwear, pajamas, shirts, tank-tops, t-shirts, shorts, ties, earrings, rings, hats and coats, everywhere. The pile is chest-deep. You have to get dressed. You…
Read MoreMaking Direct Mail Work
It’s easy to waste a lot of money very quickly with direct mail. The cost of the “package” as well as postage costs can soon exceed the income and benefits of any program. Here are 14 questions that may help focus your direct mail and make the effort successful for you and your organization.
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