Marketing
How to Reach Your Potential – Delegate!
Are you a Chief Development Officer, Vice President of Advancement, or perhaps a Director of Development and Public Affairs? Are you being asked to help manage and direct other aspects of your institution? Is getting all your work done becoming more and more difficult, or even impossible? The answer may be closer than you think—perhaps…
Read MoreHow to Be an Agent of Change
I was surprised to see in recent weeks that a six-year-old book remains on the New York Times Best Seller List, recently at #3 among nonfiction paperbacks. The book is The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. It seems as though it has become its own best promoter, demonstrating what happens when…
Read MoreHelp Your CEO Become a Successful Fundraiser
Savvy fundraising professionals realize that for their organization to be successful in garnering funds, leadership must come from the top. It is also true that financial development is but one facet of a CEO’s overall performance profile. A beginning point in helping the CEO become a successful fundraiser is to understand what priority the board…
Read MoreNightmare or Rosy Dream — Database Management for Fundraising
The Nightmare: All of the clothing you have ever owned in your entire lifetime is in piles on the floor of your walk-in closet, unfolded and disorganized. Socks, shoes, tights, jogging pants, underwear, pajamas, shirts, tank-tops, t-shirts, shorts, ties, earrings, rings, hats and coats, everywhere. The pile is chest-deep. You have to get dressed. You…
Read MoreMaking Direct Mail Work
It’s easy to waste a lot of money very quickly with direct mail. The cost of the “package” as well as postage costs can soon exceed the income and benefits of any program. Here are 14 questions that may help focus your direct mail and make the effort successful for you and your organization.
Read More“Giving Them What They Want”—from Broadway to Social Media
In the musical “Dirty Rotten Scoundrels,” two con-artists, Lawrence and Andre, sing this ironic song about how they can get what they want simply by giving the people they want it from, exactly what THEY want (check out a clip from this song at http://goo.gl/pe908F ). We’re not trying to encourage you to steal from…
Read MoreFind and Reach Your Target Market
In order for a non-profit organization to be effective, it needs to know its niche: who constitutes its target market and how it is served. This is true whether it’s a new group or one bursting at the seams with too many clients.
Read MoreAnniversaries and Capital Campaigns: A Winning Combination
Is your organization celebrating a special anniversary in the near future? Are you considering a capital campaign? If you answered “yes” to both of these questions, you have the potential to increase awareness of your organization and add or upgrade donors! The celebration of your fifth, tenth, twentieth or another anniversary can attract increased media…
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