How To Create a Supporter Retention Plan for Your Nonprofit

A group of nonprofit professionals analyzing their donor retention reports.

Like many nonprofits, your organization likely experiments with a number of fundraising ideas to attract new supporters. But after a campaign wraps up, how many of these donors stick around to give again? Current nonprofit trends reveal a concerning decline in individual giving. To combat this phenomenon, many fundraising experts advise nonprofits to invest more…

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Recurring Giving 101: A Guide to Implementing Your Program

Advancements in technology, like artificial intelligence (AI) and mobile giving campaigns, are transforming how nonprofits connect with supporters and collect donations. However, the core purpose of these fundraising asks hasn’t changed: Nonprofits need reliable, dependable funding to achieve financial sustainability. This is where recurring donations come into play. Statistics show that the number of donors…

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4 Inventive Ways AI Can Help Revolutionize Fundraising

Someone using a laptop at a desk.

Fundraising presents a constant challenge for nonprofit professionals. It’s key to find ways to streamline and simplify the process, leaning on tools that bolster fundraising outcomes to fuel your mission.  So whether your nonprofit is launching a large-scale capital campaign or looking to improve your annual charity golf tournament, having the right technology in your…

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Sustainable Support: 4 Year-Round Fundraising Ideas

Stacks of coins with dirt and small growing plants on top of them, representing the idea of sustainable fundraising

If your nonprofit is like most, you probably bring in most of your individual donations in waves. Whether you’re hosting a fundraising event or launching your year-end giving campaign, there are a few times during the year when you can bank on receiving many gifts in a short period. Knowing this is helpful for planning…

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Data Hygiene for Higher Education Institutions: 5 Tips

Four students walking on a college campus.

As a higher education professional, you’re constantly juggling the needs of multiple stakeholders, including current students, alumni, and donors. How can you reach all of these groups and efficiently communicate with them? It all starts with data. Data allows you to personalize your marketing and fundraising campaigns and ensure you reach the right supporters. As…

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What To Know When Getting Started With Nonprofit Advertising

A group of employees works on a nonprofit digital advertising campaign

Your nonprofit’s story deserves to be heard, and paid advertising could be the key to making that happen. By investing in paid ads, you can reach a highly targeted audience quickly, boosting visibility for your mission and fundraisers. Nonprofit advertising can propel your cause into the spotlight, but how do you know that you’re doing…

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Tapping Into Texts for Alumni Engagement: How to Get Started

A young alumna sits in a chair and smiles at a text on her phone.

Your university’s alumni are not only potential donors—they’re also the lifeblood of your university’s community, the proof that your institution helps students succeed, and longtime supporters of your mission. That’s why it’s crucial to develop strategies to connect with them as people and engage them in a variety of ways beyond fundraising. In this article,…

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Mastering the Ask: 4 Silent Auction Donation Request Tips

A smiling woman in business attire talking to a man and pointing to something on a tablet

As a nonprofit fundraising professional, you know that there are many factors to take into account when soliciting donations. Not only do you have to consider your organization’s goals and resources to determine when and how to ask for gifts, but you also need to appeal to your donors’ preferences, values, and giving capacity to…

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