Fundraising Principles
Environmental Sustainability for Nonprofits: 4 Top Tips
As a nonprofit professional, financial sustainability is frequently top-of-mind. You’re constantly looking for the next best way to ensure that you bring in consistent revenue to fund your organization’s initiatives. But that’s not the only type of sustainability you should prioritize. Environmental sustainability has become a hot topic in recent years. With climate change directly…
Read MoreNonprofit Fundraising Ambassadors: Who, What, and Why
Your nonprofit already understands the power of social proof and peer-to-peer engagement. But are you unlocking their full potential? Too often, organizations use these strategies in limited ways, such as featuring personal testimonials and stories on their websites or hosting the occasional peer-to-peer fundraising campaign. While effective, imagine the possibilities if you took these approaches…
Read More5 Nonprofit Donation Page Design Tips To Boost Giving
A donor lands on your nonprofit’s website, moved by your mission and ready to contribute. But instead of finding an easy and engaging experience, they’re faced with a confusing, clunky donation page. Then, they leave without giving. For nonprofits, a well-designed donation page isn’t just a nice-to-have; it’s the gateway to the support that powers…
Read MoreNonprofit Accounting: 4 Key Practices for Financial Success
Whether your nonprofit supports the arts, strives to advance education, or responds to community needs, properly managing your resources is vital for fulfilling your mission and maintaining supporter trust. When your nonprofit is financially transparent and sustainable, you can retain more donors and better understand your nonprofit’s operational needs. To help improve your nonprofit accounting…
Read MoreEmpowering Your Campaign Volunteers
Capital campaign volunteers are the lifeblood of a nonprofit organization. They are passionate advocates for organizations, sharing their involvement with friends, neighbors, and colleagues. A nonprofit will not find more effective public relations than a motivated volunteer, especially during a capital campaign. A common oversight during the planning stages of a capital campaign is to…
Read MoreSetting Realistic Goals in Your Fundraising
It is vital to establish realistic fundraising goals based on sound research and thorough planning. Realistic goals reflect both the organization’s understanding of its financial structure and its capability to challenge existing and prospective donors. To learn more about financial goal setting for your campaign, check out our related article. Setting Realistic Fundraising Goals Start…
Read MoreSuccessful Solicitation: Prepare and Follow-Up
In the fundraising profession, we are constantly learning from each other. In fact, sometimes we learn as much from projects that do not exceed our expectations as those that do. When meeting with clients and potential clients, I often point out that fundraising is not rocket science. Anyone can ask a prospect for money. What…
Read MoreAnalyze Before Every Major Solicitation
As Socrates once famously said, “The unexamined life is not worth living.” Discipline and introspective examination were among the greatest virtues for the ancient Greek philosophers. Those concepts are just as critical for a productive life today, particularly in fundraising. Before every major solicitation, I sit with the volunteers and staff members who will be…
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