Fundraising Principles
Major Gift Solicitation – Proper Preparation Leads to Gratification
All fundraising professionals, whether internal development officers or outside fundraising counsel, are concerned about getting the biggest gifts for our client organizations. We want a major gift from every potential donor. We want to hit a home run every time we come up to bat! The only way to accomplish this is by working daily…
Read MoreHands on Means Hands Down (Victory, That Is!)
It has become increasingly clear to me with each capital campaign I am involved with, that the single most important determining factor in the magnitude of success is the level and intensity of involvement by principals of the organization—both professional staff and volunteers. That is, I find a direct correlation between the level of success…
Read MoreFundraising Trends for 2018 and Beyond
Everyone wants to have an advantage in pursuing the strategic goals of his or her organization. Fundraising is no different; so let us take a look at what appear to be the strongest trends that will affect what we do in the next six to twelve months. In a nutshell, things are looking up, but…
Read MoreThe Need to Be Clear
by: David Phillips Top 10 Effective Fundraising Rules Rule #1: Always approach prospective donors with two carefully trained people, at least one of whom should be a social and/or business peer of the prospective donor. Rule #2: When you solicit a gift, you need to be crystal clear—especially as it relates to the amount of…
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