Major Gifts

Like many nonprofits, your organization likely experiments with a number of fundraising ideas to attract new supporters. But after a campaign wraps up, how many of these donors stick around to give again? Current nonprofit trends reveal a concerning decline in individual giving. To combat this phenomenon, many fundraising experts advise nonprofits to invest more…

Advancements in technology, like artificial intelligence (AI) and mobile giving campaigns, are transforming how nonprofits connect with supporters and collect donations. However, the core purpose of these fundraising asks hasn’t changed: Nonprofits need reliable, dependable funding to achieve financial sustainability. This is where recurring donations come into play. Statistics show that the number of donors…

Fundraising presents a constant challenge for nonprofit professionals. It’s key to find ways to streamline and simplify the process, leaning on tools that bolster fundraising outcomes to fuel your mission.  So whether your nonprofit is launching a large-scale capital campaign or looking to improve your annual charity golf tournament, having the right technology in your…

If your nonprofit is like most, you probably bring in most of your individual donations in waves. Whether you’re hosting a fundraising event or launching your year-end giving campaign, there are a few times during the year when you can bank on receiving many gifts in a short period. Knowing this is helpful for planning…

As a higher education professional, you’re constantly juggling the needs of multiple stakeholders, including current students, alumni, and donors. How can you reach all of these groups and efficiently communicate with them? It all starts with data. Data allows you to personalize your marketing and fundraising campaigns and ensure you reach the right supporters. As…

Your nonprofit’s story deserves to be heard, and paid advertising could be the key to making that happen. By investing in paid ads, you can reach a highly targeted audience quickly, boosting visibility for your mission and fundraisers. Nonprofit advertising can propel your cause into the spotlight, but how do you know that you’re doing…

Your university’s alumni are not only potential donors—they’re also the lifeblood of your university’s community, the proof that your institution helps students succeed, and longtime supporters of your mission. That’s why it’s crucial to develop strategies to connect with them as people and engage them in a variety of ways beyond fundraising. In this article,…

As a nonprofit fundraising professional, you know that there are many factors to take into account when soliciting donations. Not only do you have to consider your organization’s goals and resources to determine when and how to ask for gifts, but you also need to appeal to your donors’ preferences, values, and giving capacity to…