Professional Fundraising

Fundraising presents a constant challenge for nonprofit professionals. It’s key to find ways to streamline and simplify the process, leaning on tools that bolster fundraising outcomes to fuel your mission.  So whether your nonprofit is launching a large-scale capital campaign or looking to improve your annual charity golf tournament, having the right technology in your…

If your nonprofit is like most, you probably bring in most of your individual donations in waves. Whether you’re hosting a fundraising event or launching your year-end giving campaign, there are a few times during the year when you can bank on receiving many gifts in a short period. Knowing this is helpful for planning…

As a higher education professional, you’re constantly juggling the needs of multiple stakeholders, including current students, alumni, and donors. How can you reach all of these groups and efficiently communicate with them? It all starts with data. Data allows you to personalize your marketing and fundraising campaigns and ensure you reach the right supporters. As…

Your nonprofit’s story deserves to be heard, and paid advertising could be the key to making that happen. By investing in paid ads, you can reach a highly targeted audience quickly, boosting visibility for your mission and fundraisers. Nonprofit advertising can propel your cause into the spotlight, but how do you know that you’re doing…

Your university’s alumni are not only potential donors—they’re also the lifeblood of your university’s community, the proof that your institution helps students succeed, and longtime supporters of your mission. That’s why it’s crucial to develop strategies to connect with them as people and engage them in a variety of ways beyond fundraising. In this article,…

As a nonprofit fundraising professional, you know that there are many factors to take into account when soliciting donations. Not only do you have to consider your organization’s goals and resources to determine when and how to ask for gifts, but you also need to appeal to your donors’ preferences, values, and giving capacity to…

Nonprofit auctions have a reputation for engaging their participants—and not just the individuals who win auction items. From donors to event volunteers to corporate sponsors, these fundraisers bring your nonprofit’s entire community together to support its cause.  To retain their support well beyond your event and cultivate deeper donor relationships, you’ll need to effectively follow…

Your nonprofit’s fundraising team is hard at work developing new ways to connect with donors and increase revenue. But perhaps you feel stuck in a rut or like you’ve hit a plateau. How can you continue engaging supporters time and time again in ways that feel fresh and compelling? In this guide, we’ll use these…