Communications and Networking
How Supporters’ Holiday Shopping Can Help Your Nonprofit
The end of the year is critical for nonprofit fundraising. Approximately 30% of annual donations to charitable organizations occur in December, and 12% are made just in the last three days of the year! Given these statistics, it’s important for your nonprofit to strategically plan for this busy giving season. Many organizations focus heavily on…
Read More3 Necessities to Consider When Soliciting a Gift
In everyday life, asking for financial support or soliciting a gift is something many of us struggle with. When confronting someone with such delicate requests, we ask ourselves questions like: The truth is, asking for financial support is challenging in any context, and in many cases, the answers to these questions vary greatly. Here at…
Read MoreWhy are Campaign Report Meetings Important?
Capital campaigns are remarkable undertakings that require extraordinary effort from those involved, including the fundraising professionals who design and implement the campaign, as well as the organization’s professional staff, donors, and volunteers. This article outlines the steps involved in campaign report meetings for a large, membership based organization. In this type of campaign, a handful…
Read MoreEighteen Lessons on Leadership
Every one of us has leadership roles to assume. Wherever we are leaders, the position, by its very name, demands we provide the best influence possible for others. But how do we learn to be a leader? General Colin Powell has written eloquently on his view of leadership in “A Leadership Primer.” While his views…
Read MoreDream, Plan & Deliver — Three Steps to Successful Fundraising
Are you the one that everyone looks to as the star fundraiser in your organization? Do you provide the leadership and create the excitement for which your advancement or development office is searching? If so, great! Keep up the good work and send us some of your success stories so that we can include them…
Read MoreConsistent, Methodical Work
“I have fought the good fight, I have finished the race, I have kept the faith.” – 2 Timothy 4:7 Why do some people seem to achieve the greatest heights? What do they do differently than most people? Are they more intelligent, physically stronger or more gifted or talented? I think not. They are…
Read MoreCommunicate Effectively
We’ve all been on one side or the other of a big communication blunder, whether you received the same email twice from two different people, or someone gave you the wrong address for an 8AM meeting so now you’re late.
Read More6 Parts of an Effective Fundraising Offer
In his video from 2015, Jeff Brooks from TrueSense Marketing explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request and 20% from the creative. The video touches…
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