Communications and Networking

As a higher education professional, you’re constantly juggling the needs of multiple stakeholders, including current students, alumni, and donors. How can you reach all of these groups and efficiently communicate with them? It all starts with data. Data allows you to personalize your marketing and fundraising campaigns and ensure you reach the right supporters. As…

Your nonprofit’s story deserves to be heard, and paid advertising could be the key to making that happen. By investing in paid ads, you can reach a highly targeted audience quickly, boosting visibility for your mission and fundraisers. Nonprofit advertising can propel your cause into the spotlight, but how do you know that you’re doing…

Your university’s alumni are not only potential donors—they’re also the lifeblood of your university’s community, the proof that your institution helps students succeed, and longtime supporters of your mission. That’s why it’s crucial to develop strategies to connect with them as people and engage them in a variety of ways beyond fundraising. In this article,…

As a nonprofit fundraising professional, you know that there are many factors to take into account when soliciting donations. Not only do you have to consider your organization’s goals and resources to determine when and how to ask for gifts, but you also need to appeal to your donors’ preferences, values, and giving capacity to…

Nonprofit auctions have a reputation for engaging their participants—and not just the individuals who win auction items. From donors to event volunteers to corporate sponsors, these fundraisers bring your nonprofit’s entire community together to support its cause.  To retain their support well beyond your event and cultivate deeper donor relationships, you’ll need to effectively follow…

Your nonprofit’s fundraising team is hard at work developing new ways to connect with donors and increase revenue. But perhaps you feel stuck in a rut or like you’ve hit a plateau. How can you continue engaging supporters time and time again in ways that feel fresh and compelling? In this guide, we’ll use these…

How your nonprofit approaches the hiring process sets the tone for the entire employee lifecycle, including whether you retain an employee for the long run.  And for nonprofits working with limited resources and competing with for-profit organizations for talent, retention is critical. Retention leads to organizational stability, allowing you to work toward long-term goals and…

Your nonprofit’s board of directors exists to provide oversight for your organization. Having a group of dedicated individuals strategically guiding your nonprofit is essential for effective operations, whether you’re working toward a major fundraising campaign goal or trying to deliver the best possible services in your community day-to-day. Financial management is one of the most…