Strategic Planning
A Few Words about Nonprofit Web Site Design
Below are a few thoughts one should consider when designing or revamping a nonprofit Web site: The home page is critical to a Web site’s success.Home pages that I find most attractive introduce me to what their Web sites have to offer, but they do not overwhelm me. They allow me to drill down through…
Read MoreFostering Workplace Philanthropy
Surveys show that nonprofit organizations that are successful at fundraising fully embrace the value of philanthropy. They include it as part of their organizational culture. They understand it to mean more than simply “raising money.” They consider their volunteers to be part of the mechanism needed to fundraise, and they also view their employees in…
Read More7 Essentials for Fundraising Success
With all of the people, problems, and politics that clamor for our time and mental energy, each day can be hectic. In the midst of the hubbub of daily life in the fundraising world, it’s important to take an occasional step back. Remember to look at how you can be strategic in shaping your organization…
Read MoreFind and Reach Your Target Market
In order for a non-profit organization to be effective, it needs to know its niche: who constitutes its target market and how it is served. This is true whether it’s a new group or one bursting at the seams with too many clients.
Read MoreSetting Realistic Goals in Your Fundraising
It is vital to establish realistic fundraising goals based on sound research and thorough planning. Realistic goals reflect both the organization’s understanding of its financial structure and its capability to challenge existing and prospective donors. To learn more about financial goal setting for your campaign, check out our related article. Setting Realistic Fundraising Goals Start…
Read MoreStructuring Your Capital Campaign Leadership
Inspirational leadership is imperative for any fundraising campaign! This leadership is not confined to one person, nor one campaign role. It is needed from at least three, or perhaps more, positions within a typical campaign organization. Read on to learn more about the different roles of capital campaign leadership and how their time, effort, energy,…
Read MoreWhat to Do When You Really Disagree with a Board Decision
Have you ever been in a situation where the board has made a decision that you think is very, very wrong, and will have severe negative consequences for the organization? Or where you think an important decision has been railroaded through? As a board member myself and something of a contrarian, I’ve found myself in…
Read MoreThe Human Resource
Employees are a company’s greatest asset—after all, how much work would get done without them? Even with the greatest technology and resources at our fingertips, we still need people to utilize that technology to grow our business. We need that sharp administrator to log onto the computer to set appointments, do payroll, and manage employee…
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