Professional Fundraising
Dream, Plan & Deliver — Three Steps to Successful Fundraising
Are you the one that everyone looks to as the star fundraiser in your organization? Do you provide the leadership and create the excitement for which your advancement or development office is searching? If so, great! Keep up the good work and send us some of your success stories so that we can include them…
Read MoreSeize the Moment
When is the best time for an organization to begin a capital campaign? The truth is, it’s best to seize the moment and begin now! Read on to learn why, and be sure to check out Your Capital Campaign Timeline for even more on this topic. When Will You Be Ready? Most of our work…
Read MoreConsistent, Methodical Work
“I have fought the good fight, I have finished the race, I have kept the faith.” – 2 Timothy 4:7 Why do some people seem to achieve the greatest heights? What do they do differently than most people? Are they more intelligent, physically stronger or more gifted or talented? I think not. They are…
Read MoreFundraising: Donor Discovery Visits Find ‘Treasure’
What’s the most effective way to raise money? Special events, direct mail, phone calls? The reality that many board members of nonprofit organizations often find difficult to confront is that face-to-face visits remain the most effective strategy for fundraising, far outpacing special events, direct mail and telephone calls. Personal visits for fundraising fall into three…
Read MoreCommunicate Effectively
We’ve all been on one side or the other of a big communication blunder, whether you received the same email twice from two different people, or someone gave you the wrong address for an 8AM meeting so now you’re late.
Read More6 Parts of an Effective Fundraising Offer
In his video from 2015, Jeff Brooks from TrueSense Marketing explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request, and 20% from the creative. The video touches…
Read More6 Signs Your Non Profit Needs a New Website
Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? Having an effective website is an important step to achieving your goals. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site…
Read MoreHow to make A Difference? Your Development Office Sending Handwritten Notes
Effective, personal communication is a critical aspect of any career. This is certainly true in fundraising. As technology grows, the quantity of communication going on—cell phones, e-mail, laptops, personal data assistants—keeps going up. Quantity is certainly important, as the wider our network of friends the more we can do to help our organization. There is…
Read More