Marketing
“Giving Them What They Want”—from Broadway to Social Media
In the musical “Dirty Rotten Scoundrels,” two con-artists, Lawrence and Andre, sing this ironic song about how they can get what they want simply by giving the people they want it from, exactly what THEY want (check out a clip from this song at http://goo.gl/pe908F ). We’re not trying to encourage you to steal from…
Read MoreFind and Reach Your Target Market
In order for a non-profit organization to be effective, it needs to know its niche: who constitutes its target market and how it is served. This is true whether it’s a new group or one bursting at the seams with too many clients.
Read MoreAnniversaries and Capital Campaigns: A Winning Combination
Is your organization celebrating a special anniversary in the near future? Are you considering a capital campaign? If you answered “yes” to both of these questions, you have the potential to increase awareness of your organization and add or upgrade donors! The celebration of your fifth, tenth, twentieth or another anniversary can attract increased media…
Read MoreBoosting Your Campaign’s Annual Support
Have you recently found yourself in charge of running or developing your organization’s annual fund campaign? Are you looking at ways to bolster your annual support? Do you ever wonder if your organization is pursuing the most effective path to raising annual support? No matter which stage or circumstance you find yourself in, taking a…
Read More