Posts by David Phillips
Day of Giving to be Nationally Recognized
Originally launched in 2012 by the YMCA and United Nations Foundation, Giving Tuesday or #GivingTuesday as it is more commonly known, will be celebrating its sixth annual day of giving on Tuesday November 27. 2018 The concept is taken from well known marketing and retail pseudo-holidays Black Friday and Cyber Monday. #GivingTuessday celebrates the power…
Read MoreCreating a Culture of Fundraising in Your Organization
In my work with organizations around the country, I find that one of the biggest obstacles to fundraising success is groups’ inability to mobilize diverse people in the organization to participate in fundraising activities. Staff and board members come to trainings to learn the skills and strategies, but only a handful of people end up…
Read MoreHow long should an Endowment Campaign Run?
There comes a time in an endowment campaign when the initial urgency of the need inherent in the campaign’s case for support begins to fade. The excitement of the kickoff, anticipation of success as the personal solicitations begin, the first promising results — can go for naught if the campaign goes on too long. As…
Read MoreCreate a Successful Employee Giving Campaign
Staff giving makes a huge difference to outside funders. Consider this comment from a local banker we solicited for a capital campaign gift to Hospice of Southwest Oklahoma: “One of the most important things you said during the presentation was that 100 percent of the employees of the organization have contributed to the campaign. That…
Read MoreCrafting a Compelling Presentation
One of the keys to a successful capital campaign is to treat every major gift solicitation as a mini-campaign unto itself. Each prospect must receive an individualized approach. Adequate preparation must be invested in each request to create the greatest chance for success. A big part of that work is putting together a case for…
Read MoreThe Tablecloth
The brand new pastor and his wife, newly assigned to their first ministry, to reopen a church in suburban Brooklyn, arrived in early October excited about their opportunities. When they saw their church, it was very run down and needed much work. They set a goal to have everything done in time to have their…
Read MoreThe Seductive Lure of Creative Compensation
The only sound in the boardroom is the faint ticking of a wall clock. The hospital CEO has just made an offer of employment to the top fund raising candidate.
Read MoreCapital Campaign Essentials: The Publicity Plan
There are four essential elements to every successful capital campaign. In our Capital Campaign Essentials series, we provide a quick overview of each of these four elements so that you can successfully grow your organization’s fundraising influence. This article focuses on the critical importance of a publicity plan in a capital campaign. Check out our…
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