Friends Soliciting Friends – Is Close Ever too Close?

When it comes to soliciting friends or family for gifts, is close ever too close? It is a regretful, but well established observation that we tend to underestimate those people to whom we are the closest. We are more keenly aware of their strengths (publicly exhibited) and their weakness (often hidden). We know more of…

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Capital Campaign Essentials: Major Gift Prospects

There are four essential elements to every successful capital campaign. In our Capital Campaign Essentials series, we provide a quick overview of each of these four elements so that you can successfully grow your organization’s fundraising influence. This article focuses on the process for identifying and soliciting individual major gift prospects in a capital campaign.…

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The 4 Fundamentals of a Capital Campaign

Wondering what you and your colleagues can do to prepare your organization for a major capital campaign? You’ve come to the right place! There are 4 fundamentals of a capital campaign. Read on to learn more about each one! 1. The Case for Support Define what is unique about your organization. How is it transforming…

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