Professional Skill Building
7 Essentials for Fundraising Success
With all of the people, problems, and politics that clamor for our time and mental energy, each day can be hectic. In the midst of the hubbub of daily life in the fundraising world, it’s important to take an occasional step back. Remember to look at how you can be strategic in shaping your organization…
Read MoreFinding Major Gift Prospects
Everyone knows someone who is capable of making a major gift. I can’t tell you how often I’ve heard trustees and volunteers tell me they don’t know anyone capable of a gift of $25,000 or more. Images are conjured up of mansions, exotic sports cars, and lavish lifestyles. “I don’t run in those circles,” they…
Read MoreFind and Reach Your Target Market
In order for a non-profit organization to be effective, it needs to know its niche: who constitutes its target market and how it is served. This is true whether it’s a new group or one bursting at the seams with too many clients.
Read MoreFinancial Goal Setting for Your Campaign
When setting a financial goal for your organization’s campaign, you want to choose a minimum goal that is both challenging and attainable. Nothing is more discouraging than running a great campaign and coming up a few thousand dollars short of the minimum goal.
Read MoreBe Kind, Even When They Say No
If the first rule of fundraising is to ask, the second is to be kind about it. An organization should develop a true conviction of its worth and the services provided to others. Fundraisers should never solicit “hat in hand.” However, they should also never presume that a prospective donor has any obligation to give.…
Read MoreLeading on the Frontlines with a Coach on the Sidelines
Both for-profit and non-profit worlds are changing more rapidly today than ever. With daily advances in technology the pace will only increase. Competition is fierce. There are more non-profit organizations scrambling for limited resources. Each management team is required to do more—with less people. Boards want better results with the same budgets and staff.
Read MoreBack to Basics – Keeping it Personal in an Age of Technology
Fundraising is the art of relationship building. People give to people, and people don’t give unless they are asked—that’s Fundraising 101. But in an increasingly technological world, these basic, indelible rules are sometimes forgotten.
Read MoreEffective Volunteer Management in a Campaign Setting
Effective volunteer management is at the core of a successful fundraising campaign. Volunteers represent a critical element for a variety of reasons. No one can tell the organization’s story better than a volunteer. They are often someone who has benefited from the organization, and can speak first-hand about the need filled by the group. They…
Read More