Professional Fundraising
Beyond the Bake Sale
One of the major recurring issues faced by non-profit organizations is the need to fund the annual budget. Highly successful organizations have a reliable source to which they can look to provide these funds. Most of us, however, must spend considerable time with our hands out. This article discusses two ways to alleviate the reliance…
Read MoreThe Importance of Leadership Gifts
If there is one concept that is always essential, it is the importance of quality leadership. There are many different expressions of leadership, all of which are necessary. Leadership of time, leadership of talent, leadership from staff as well as from volunteers. And, of course, there are leadership gifts, the foundation of a successful capital…
Read MoreBenefits of a Capital Campaign
What does it mean to have a successful capital campaign? Clearly, reaching or exceeding the dollar goal is a significant and meaningful measure. Winning campaigns, however, create, multiple and diverse ripples of activity throughout an organization which help it become stronger and better able to fulfill its mission.
Read MoreA Brave New World of Giving
Donors can now give money online to every charity in America. Seeking to do good works — and to make money doing it — a score of dot-com businesses have started Internet sites that they hope will become a one-stop place for donors to make all their gifts to charity. Some of the sites offer…
Read More12 Ways to Grow Your Pool of Major Donors
Every nonprofit executive would love to have a free-flowing stream of major gifts. Here are some tips to help you grow your pool of major donors. How to Inspire Major Donors Here are strategies you can employ to create a new pool of major donors and to inspire your current donors to get further involved:…
Read MoreFighting a Campaign Slowdown
As much as we plan, plan, plan, there inevitably comes a time in most capital campaigns when activity slows dramatically. This is known as a campaign slowdown. There are few things more frustrating in a capital campaign than losing valuable momentum. Capital Campaign Momentum Properly planned campaigns get off to a quick start because of…
Read MoreInitial Activities in a Capital Campaign: Doing Something at Once!
It is easy to feel overwhelmed when contemplating the enormity of undertaking a capital campaign. How to get it established? What to do first? Where to begin? Who to ask for what and when? Do I work on the case or find a leader? Don’t worry, this is normal. Take it one step at a…
Read More4 Principles for Cause-Marketing
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product…
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