Professional Fundraising
Communicate Effectively
We’ve all been on one side or the other of a big communication blunder, whether you received the same email twice from two different people, or someone gave you the wrong address for an 8AM meeting so now you’re late.
Read More6 Parts of an Effective Fundraising Offer
In his video from 2015, Jeff Brooks from TrueSense Marketing explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request, and 20% from the creative. The video touches…
Read More6 Signs Your Non Profit Needs a New Website
Are you getting that sinking feeling that your nonprofit’s website isn’t helping your mission as much as it could? Having an effective website is an important step to achieving your goals. Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site…
Read MoreHow to make A Difference? Your Development Office Sending Handwritten Notes
Effective, personal communication is a critical aspect of any career. This is certainly true in fundraising. As technology grows, the quantity of communication going on—cell phones, e-mail, laptops, personal data assistants—keeps going up. Quantity is certainly important, as the wider our network of friends the more we can do to help our organization. There is…
Read MoreFundraising During a Pandemic?!
5 things you can do to raise more money in the 4th quarter of 2020 “A good plan, violently executed now, is better than a perfect plan next week.” – General George Patton Nonprofits are three quarters into calendar year 2020, which is a logical time for reflection, and recalibration as you enter the best four fundraising months of the year. The…
Read MoreThe Development Officer’s Challenge
Staying Connected as We Approach our ‘Next Normal’ Over the past year, we have all been encouraged to keep our social lives to our immediate family. We long for the connection of a handshake or a hug with an old friend. I always remind new clients that development and stewardship should not really be called…
Read MoreSeven Ways to Grow Your Network
In order to grow your network, it’s important to create great relationships and expand the influence and reach of your organization. But this process doesn’t just happen; you have to make a consistent effort at it. You need to be with the people who can help to shift the power balance in favor of your…
Read MoreNow What? Things you can do to Snap Back Stronger Post-Pandemic
All of us have been through a trying year (or more) since the start of the pandemic. Many have been scrambling to keep businesses afloat, nonprofit organizations have generally been much more ‘non-profit’ than ever. Business and nonprofits alike have been losing money so fast that many have closed, and the related lost jobs have…
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