Capital Campaigns
Major Gift Calls: Get What You Came For
What should you do when someone gives you $250,000? Well, that depends on who it is, how much was asked of them, and why they gave it to you! The answer to this question varies with the circumstances surrounding this major gift call. Obviously, no matter what the circumstances, you want to thank this person…
Read MoreGarnering Major Gifts
It’s very common to find that more than 75% of all funds raised in a capital campaign come from major gifts, or contributions of $25,000 and above. A steadfast focus on major gifts is the hallmark of a successful capital campaign, and a strategy that yields rich dividends far beyond the campaign’s life. The Pareto…
Read MoreThe Forensics of Fundraising: Study, Research, and Analysis
My youngest daughter is a big fan of crime scene investigation shows. She tries to solve the mystery before the solution is revealed at the end of the show. While watching television with her one night, it occurred to me that fundraising was a lot like crime scene investigations, except, of course, for the corpses…
Read More7 Essentials for Fundraising Success
With all of the people, problems, and politics that clamor for our time and mental energy, each day can be hectic. In the midst of the hubbub of daily life in the fundraising world, it’s important to take an occasional step back. Remember to look at how you can be strategic in shaping your organization…
Read MoreFinding Major Gift Prospects
Everyone knows someone who is capable of making a major gift. I can’t tell you how often I’ve heard trustees and volunteers tell me they don’t know anyone capable of a gift of $25,000 or more. Images are conjured up of mansions, exotic sports cars, and lavish lifestyles. “I don’t run in those circles,” they…
Read MoreFinancial Goal Setting for Your Campaign
When setting a financial goal for your organization’s campaign, you want to choose a minimum goal that is both challenging and attainable. Nothing is more discouraging than running a great campaign and coming up a few thousand dollars short of the minimum goal.
Read MoreFielding Solicitors for a Campaign Team
Introduction Just as sports teams are built around the players’ abilities and strengths, so too are campaign teams. And when a team needs a particular skill or asset, the coaches can either try to develop it among their current players or, more likely, recruit or draft for that ability. The four fundamentals of a campaign…
Read MoreBecause You Can
Success is relative, but perfection is precise! What for one organization or person would be an extraordinary performance, for another is disappointing. It’s all relative to the standard with which something is compared. Years ago, I participated in a panel discussion during a board retreat for a very well respected regional arts festival. They were…
Read More