Posts by David Phillips
Benefits of a Capital Campaign
What does it mean to have a successful capital campaign? Clearly, reaching or exceeding the dollar goal is a significant and meaningful measure. Winning campaigns, however, create, multiple and diverse ripples of activity throughout an organization which help it become stronger and better able to fulfill its mission.
Read MoreA Brave New World of Giving
Donors can now give money online to every charity in America. Seeking to do good works — and to make money doing it — a score of dot-com businesses have started Internet sites that they hope will become a one-stop place for donors to make all their gifts to charity. Some of the sites offer…
Read More12 Ways to Grow Your Pool of Major Donors
Every nonprofit executive would love to have a free-flowing stream of major gifts. Here are some tips to help you grow your pool of major donors. How to Inspire Major Donors Here are strategies you can employ to create a new pool of major donors and to inspire your current donors to get further involved:…
Read MoreFighting a Campaign Slowdown
As much as we plan, plan, plan, there inevitably comes a time in most capital campaigns when activity slows dramatically. This is known as a campaign slowdown. There are few things more frustrating in a capital campaign than losing valuable momentum. Capital Campaign Momentum Properly planned campaigns get off to a quick start because of…
Read MoreInitial Activities in a Capital Campaign: Doing Something at Once!
It is easy to feel overwhelmed when contemplating the enormity of undertaking a capital campaign. How to get it established? What to do first? Where to begin? Who to ask for what and when? Do I work on the case or find a leader? Don’t worry, this is normal. Take it one step at a…
Read More4 Principles for Cause-Marketing
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product…
Read MoreIncrease Monthly Donations with Short Form Direct Response Television
Direct Response Infomercials, known as “Short Format” or “Short Form,” resemble television commercials and can range from 30 to 120 seconds in length and feature a running 1-800 phone number.
Read MoreImprove Your Fundraising Focus
Let’s think about how we might improve our fundraising focus. Our concentration will be on growing the person, shifting the focus, managing the processes, and leading the organization from the heart and head.
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