Posts by David Phillips
Optimizing Your Capital Campaign Goal
As fundraisers, setting goals is what we do. However, it can be difficult to set measurable goals for staff and volunteers in the hopes of motivating them. The most obvious application is an overall campaign goal. I have seen too many campaigns where I was told the goal was to raise “as much as we possibly…
Read MoreThe Case for Support
Capital Campaign Plan: A Road Map to Success
Every successful campaign begins with a plan. The capital campaign plan is a detailed set of procedural guidelines for campaign leaders and volunteers. Read on to learn some key fundraising elements and techniques to include in your own capital campaign plan. Fundraising Plan Techniques There are many vital techniques at work within a good fundraising…
Read MoreThe Campaign is Over – Where Do We Go from Here?
That is a good question, but it is not the only one to be answered – or asked. The first question to consider is, “When is the campaign over?” For the key volunteers and the campaign executive committee, the urgent and pressing work of the campaign consists of the active solicitation of donors: actual asking…
Read MoreChoosing the Best Capital Campaign Volunteers
Successful capital campaigns are propelled by a cadre of generous, motivated campaign volunteers willing to ask others for financial support. No matter the size of the capital campaign or the type of charity, successful campaign volunteers share some key qualifications. Read on to learn the characteristics of the best campaign volunteers, as well as where…
Read MoreWhat is a Campaign Feasibility Study?
There are many myths and misunderstandings surrounding the purpose of campaign feasibility studies. Non-profit board and staff members might ask something like: “Why do we need to pay for a study when we know we’re going to launch a campaign anyway?” Or the more suspicious: “Yes, I know what a study is—it’s a process where…
Read MoreYour Capital Campaign Timeline
Many people believe that all the stars have to be aligned just right to conduct a successful capital campaign. People have different perceptions about capital campaigns. Some view them as a mysterious process or with fear and trepidation, rather than with genuine enthusiasm and excitement for a new opportunity. Keep reading to learn more about…
Read MoreStructuring Your Capital Campaign Leadership
Inspirational leadership is imperative for any fundraising campaign! This leadership is not confined to one person, nor one campaign role. It is needed from at least three, or perhaps more, positions within a typical campaign organization. Read on to learn more about the different roles of capital campaign leadership and how their time, effort, energy,…
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