Posts Tagged ‘Communications and Networking’
Increase Monthly Donations with Short Form Direct Response Television
Direct Response Infomercials, known as “Short Format” or “Short Form,” resemble television commercials and can range from 30 to 120 seconds in length and feature a running 1-800 phone number.
Read MoreNail Your Most Important Conversation of Today
This article comes from Dr. Laura Mixon Camacho’s Mixonian Blog found here: http://mixonian.com
Read MoreMajor Gift Fundraising with Fraternity Alumni
What really motivates donors? The Omega chapter of Alpha Beta Theta is clearly worthy of support, but brothers won’t give simply because the Fraternity is worthy, they will give because of their own needs. For every donor, there are personal rewards associated with making a gift. Your job is to help the potential donor explore…
Read More“Giving Them What They Want”—from Broadway to Social Media
In the musical “Dirty Rotten Scoundrels,” two con-artists, Lawrence and Andre, sing this ironic song about how they can get what they want simply by giving the people they want it from, exactly what THEY want (check out a clip from this song at http://goo.gl/pe908F ). We’re not trying to encourage you to steal from…
Read MoreFriends Soliciting Friends – Is Close Ever too Close?
When it comes to soliciting friends or family for gifts, is close ever too close? It is a regretful, but well established observation that we tend to underestimate those people to whom we are the closest. We are more keenly aware of their strengths (publicly exhibited) and their weakness (often hidden). We know more of…
Read MoreBack to Basics – Keeping it Personal in an Age of Technology
Fundraising is the art of relationship building. People give to people, and people don’t give unless they are asked—that’s Fundraising 101. But in an increasingly technological world, these basic, indelible rules are sometimes forgotten.
Read MoreAn Ounce of Prevention Is Worth a Pound of Cure
I work with many of non-profit organizations, and one thing I cannot help but fret is the lack of proper training and understanding in how to use computers and technology. Since so many non-profit organizations are terribly small, they usually have very tightly limited budgets. Unfortunately, this causes them to be “penny wise and pound…
Read MoreBuying Locally Doesn’t Always Pay
Development directors for non-profit organizations are often laden with the responsibility to determine how to raise greater and greater amounts of money to help balance their organizations’ ever-growing budget. The most popular and traditional means employed is to increase the goal of the annual appeal. For a number of reasons—the economy, reduced governmental funding, weak…
Read More