Posts Tagged ‘Communications and Networking’
Dream Big with Your Capital Campaign
Our Custom Development Solutions (CDS) staff are constantly talking with many nonprofit organizations across the US and Canada. We provide our clients with feedback on how they can best conduct their fundraising and capital campaign operations. That professional objectivity is a luxury for us and a resource for our partner organizations. Why Should You Dream…
Read MoreConnecting with People
In the fundraising consulting business, we deal with people every day. If we are to work with them effectively and successfully, we have to be able to make personal connections. Connecting with people allows us to create the conditions for our own success and the success of the organizations we strive to represent. Connecting with…
Read MoreCommunicating the Ask
All charitable organizations need generous contributions to meet their obligations and reach their potential. People with discretionary resources want to make a difference in the world through their charitable contributions. How do you connect those in need with those who want to make a difference? Properly communicating the ask. This sounds easy, and there is…
Read MoreHow to effectively Communicate and Persuade in a Nonprofit Environment?
You have seen it written many place before: fundraising is, at its core, a profession based on communication. We work hard everyday to help people understand our values, our mission, and our task. More than just communicating, though, we seek to persuade. Not just to help people understand our mission but to convince them to…
Read MoreBranding Helps Reach Your Target Market
In a previous article on branding, I concluded with the comment that for branding to be effective, it has to include – even feature – the concept of “What’s In It For Me?” (WIFM) for the people you are trying to reach. This is even more important now with competing interests creating “noise” that interferes…
Read MoreA Few Words about Nonprofit Web Site Design
Below are a few thoughts one should consider when designing or revamping a nonprofit Web site: The home page is critical to a Web site’s success.Home pages that I find most attractive introduce me to what their Web sites have to offer, but they do not overwhelm me. They allow me to drill down through…
Read MoreA Brave New World of Giving
Donors can now give money online to every charity in America. Seeking to do good works — and to make money doing it — a score of dot-com businesses have started Internet sites that they hope will become a one-stop place for donors to make all their gifts to charity. Some of the sites offer…
Read More4 Principles for Cause-Marketing
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product…
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