Posts Tagged ‘Communications and Networking’
Designing a Communications Plan to Enhance Your Fundraising
A well-conceived communications plan will be essential to the success of your campaign, especially in the case of a broad-based effort that is directed to the general public. As components of this plan, the case for support, campaign brochure, and publicity plan will create an awareness of your organization’s value to the community and the…
Read MoreThe Power of Thank You in Fundraising and in Life
“I was in line at the grocery store the other day. The cashier was really rude to people. When it was my turn, I handed her my money, she grabbed it, gave me my change, and that was it. I couldn’t help myself. I asked, ‘Would it kill you to at least say thank you?’…
Read MoreThe Internet Fundraising Bonanza
Isn’t this Internet world a wonderful place? All we have to do is create a beautiful website and they will come running in masses, right? Yeah, right, and they’ll be dragging bags of money with them too!
Read MoreThe Future of Planned Giving – Seniors and the Online Revolution
Almost 80% of the wealth in the U.S. is in the hands of older Americans. The Depression/World War II generation controls over $43 trillion, which it will transfer to families, the government and those charities who can get their messages through. The median net worth of older households in 1993, the latest year for which…
Read MoreCapital Campaign Preparation
So you’ve decided to conduct a capital campaign on behalf of your organization. This campaign and its success will help determine its future effectiveness in providing services consistent with your organization’s mission and purpose. You’ve taken all the appropriate steps, including a comprehensive feasibility study to ensure that your base of support is ready, willing,…
Read MoreThanking Donors – Once Is Never Enough
I came across an old Chinese custom once that said you should thank someone seven times when they give you a gift. As a fundraiser, I thought this was a great standard to which we should hold our efforts. In our business, there are few things more important than recognizing our donors.
Read MoreThanking Corporations
Few things are more important in development than recognizing and thanking donors. Proper donor recognition paves the way for successive, larger contributions. Good stewardship fosters a stronger relationship between the organization and the donor. It is also just the right thing to do. Non-profit organizations rely on charitable gifts for the completion of their missions,…
Read MoreSubmitting New Proposals to Foundations: Letter, Inquiry or Proposal?
We have all heard it before when planning for a major capital fund drive: “We’ll get lots of money from foundations and grants!” Of course, there are varying degrees of truth in that declaration. While they can make some substantial gifts, foundations in general account for less than 10% of all charitable giving in America.…
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