Advocacy 101: Where to start

This week, I’ll be attending Habitat for Humanity’s Habitat on the Hill event in Washington, DC. I started attending years ago, when I worked for a local affiliate in Tennessee, and it remains one of my favorite events of the year. We’ll be celebrating the successes of Habitat affiliates around the country who have enhanced the…

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5 Steps for Building a Nonprofit Board That Works

Like Robert’s Rules of Orders that governs parliamentary procedures, or the Agendas and Minutes that move boards through the process of good management and top-notch record keeping, structure around board development can be a safeguard against the unimaginable. The viability of your organization depends on these basics of best practices in non-profit management. A Nominating…

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Choosing a Stellar Campaign Leader

Dedicated volunteers are worth their weight in gold to your charitable organization. These high-level volunteers, including your campaign leader, provide credibility and undertake the essential relationship-building that helps attract friends, supporters, and financial resources to your organization. In a successful capital campaign, the importance of committed, high-performing volunteer leaders simply cannot be overstated. In fact,…

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Branding Helps Reach Your Target Market

In a previous article on branding, I concluded with the comment that for branding to be effective, it has to include – even feature – the concept of “What’s In It For Me?” (WIFM) for the people you are trying to reach. This is even more important now with competing interests creating “noise” that interferes…

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Leading on the Frontlines with a Coach on the Sidelines

Both for-profit and non-profit worlds are changing more rapidly today than ever. With daily advances in technology the pace will only increase. Competition is fierce. There are more non-profit organizations scrambling for limited resources. Each management team is required to do more—with less people. Boards want better results with the same budgets and staff.

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