Why People Give

By David Phillips | August 9, 2018

Of all the critical elements to a major gift solicitation, perhaps none is greater than the idea of preparation. The ideal goal is to learn enough about your prospect so that you can predict their response and have a ready answer for all of their questions and concerns. If you can eliminate all, or most,…

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Return on Investment in Philanthropy

By David Phillips | August 9, 2018

Many Boards and non-profits spend unprofitable time agonizing about return on investment in fundraising. The cost per dollar raised can range on average from 10 cents to 90 cents. Yet, the IRS is disturbed that 25% of all non-profits filing 990s, and reporting contributions of $500,000 or more annually, report $0 (Yes, that’s “Zero!”) on…

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