Posts Tagged ‘donor cultivation’
Be Kind, Even When They Say No
If the first rule of fundraising is to ask, the second is to be kind about it. An organization should develop a true conviction of its worth and the services provided to others. Fundraisers should never solicit “hat in hand.” However, they should also never presume that a prospective donor has any obligation to give.…
Read MoreBuilding an Annual Campaign
This is the second article in a two-part series on starting and building annual giving programs. Many of the methods used for annual giving are the same as those used for major gift solicitations, just on a different scale. Development is all about building friendships.
Read More