Building an Annual Campaign

This is the second article in a two-part series on starting and building annual giving programs. Many of the methods used for annual giving are the same as those used for major gift solicitations, just on a different scale. Development is all about building friendships.

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Creating a Culture of Fundraising in Your Organization

In my work with organizations around the country, I find that one of the biggest obstacles to fundraising success is groups’ inability to mobilize diverse people in the organization to participate in fundraising activities. Staff and board members come to trainings to learn the skills and strategies, but only a handful of people end up…

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