Posts Tagged ‘major gifts’
Fundraising: Donor Discovery Visits Find ‘Treasure’
What’s the most effective way to raise money? Special events, direct mail, phone calls? The reality that many board members of nonprofit organizations often find difficult to confront is that face-to-face visits remain the most effective strategy for fundraising, far outpacing special events, direct mail and telephone calls. Personal visits for fundraising fall into three…
Read MoreThe Importance of Leadership Gifts
If there is one concept that is always essential, it is the importance of quality leadership. There are many different expressions of leadership, all of which are necessary. Leadership of time, leadership of talent, leadership from staff as well as from volunteers. And, of course, there are leadership gifts, the foundation of a successful capital…
Read More4 Principles for Cause-Marketing
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product…
Read MoreMajor Gift Fundraising with Fraternity Alumni
What really motivates donors? The Omega chapter of Alpha Beta Theta is clearly worthy of support, but brothers won’t give simply because the Fraternity is worthy, they will give because of their own needs. For every donor, there are personal rewards associated with making a gift. Your job is to help the potential donor explore…
Read MoreMajor Gift Calls: Get What You Came For
What should you do when someone gives you $250,000? Well, that depends on who it is, how much was asked of them, and why they gave it to you! The answer to this question varies with the circumstances surrounding this major gift call. Obviously, no matter what the circumstances, you want to thank this person…
Read MoreGarnering Major Gifts
It’s very common to find that more than 75% of all funds raised in a capital campaign come from major gifts, or contributions of $25,000 and above. A steadfast focus on major gifts is the hallmark of a successful capital campaign, and a strategy that yields rich dividends far beyond the campaign’s life. The Pareto…
Read MoreFostering Workplace Philanthropy
Surveys show that nonprofit organizations that are successful at fundraising fully embrace the value of philanthropy. They include it as part of their organizational culture. They understand it to mean more than simply “raising money.” They consider their volunteers to be part of the mechanism needed to fundraise, and they also view their employees in…
Read MoreFinding Major Gift Prospects
Everyone knows someone who is capable of making a major gift. I can’t tell you how often I’ve heard trustees and volunteers tell me they don’t know anyone capable of a gift of $25,000 or more. Images are conjured up of mansions, exotic sports cars, and lavish lifestyles. “I don’t run in those circles,” they…
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