Fundraising Campaign Success: Making the Calls

Everyone starts their campaigns with high hopes for success; no one designs their campaign with failure in mind. So why do as many as 40% of capital campaigns fail? The number one reason why campaigns fail to reach their goals and their potential is that they simply did not make enough calls. They did not…

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Benefits of a Capital Campaign

What does it mean to have a successful capital campaign? Clearly, reaching or exceeding the dollar goal is a significant and meaningful measure. Winning campaigns, however, create, multiple and diverse ripples of activity throughout an organization which help it become stronger and better able to fulfill its mission.

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Capital Campaign Preparation

So you’ve decided to conduct a capital campaign on behalf of your organization. This campaign and its success will help determine its future effectiveness in providing services consistent with your organization’s mission and purpose. You’ve taken all the appropriate steps, including a comprehensive feasibility study to ensure that your base of support is ready, willing,…

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Research and Study Can Often Open One’s Eyes to Reality

Nonprofit organizations regularly hire fundraising consultants to help them determine the feasibility of undertaking a capital campaign. Often times the management and board of the non-profits have notions and beliefs about fundraising that are not consistent with reality. It is the responsibility of the consultant to diplomatically but firmly correct the misperceptions. This can be…

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Choosing the Best Capital Campaign Volunteers

Successful capital campaigns are propelled by a cadre of generous, motivated campaign volunteers willing to ask others for financial support. No matter the size of the capital campaign or the type of charity, successful campaign volunteers share some key qualifications. Read on to learn the characteristics of the best campaign volunteers, as well as where…

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Structuring Your Capital Campaign Leadership

Inspirational leadership is imperative for any fundraising campaign! This leadership is not confined to one person, nor one campaign role. It is needed from at least three, or perhaps more, positions within a typical campaign organization. Read on to learn more about the different roles of capital campaign leadership and how their time, effort, energy,…

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