6 Parts of an Effective Fundraising Offer

In his video, Jeff Brooks from TrueSense Marketing, explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request and 20% from the creative. The video touches on all…

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Eighteen Lessons on Leadership

Every one of us has leadership roles to assume. Wherever we are leaders, the position, by its very name, demands we provide the best influence possible for others. But how do we learn to be a leader? General Colin Powell has written eloquently on his view of leadership in “A Leadership Primer.” While his views…

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Personal and Professional Development — Dreams and Contentment

I feel sorry for people who have never learned how to celebrate the ordinary; who live their lives under the sad illusion that happiness is just beyond their fingertips. “As soon as I find my soul mate… get out of debt… find a better job… then I’ll be happy.” But I also pity the pale…

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Capital Campaigns — Dream the Impossible Dream

Through our work as capital campaign consultants and a fundraising consulting firm, the members of Custom Development Solutions (CDS) are, at any given time, talking with representatives of dozens of non-profit organizations across the US and Canada. Serving as the hub for that much dialogue allows us to make observations and draw conclusions about the…

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Dream, Plan & Deliver — Three Steps to Successful Fundraising

Are you the one that everyone looks to as the star fundraiser in your organization? Do you provide the leadership and create the excitement for which your advancement or development office is searching? If so, great! Keep up the good work and send us some of your success stories so that we can include them…

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Don’t Let Life Pass You By – Seize the Moment

Most of Custom Development Solution’s work revolves around the planning and resident direction of capital campaigns, which is a very intensive hands-on service. Frequently the first step I take with a potential client is to sit and listen to them describe their organization from their history and origins to their vision for the future and…

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Consistent, Methodical Work

By: David Phillips “I have fought the good fight, I have finished the race, I have kept the faith.” –  2 Timothy 4:7 Why do some people seem to achieve the greatest heights?  What do they do differently than most people?  Are they more intelligent, physically stronger or more gifted or talented?  I think not.…

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Fundraising: Donor Discovery Visits Find ‘Treasure’

What’s the most effective way to raise money? Special events, direct mail, phone calls? The reality that many board members of nonprofit organizations often find difficult to confront is that face-to-face visits remain the most effective strategy for fundraising, far outpacing special events, direct mail and telephone calls. Personal visits for fundraising fall into three…

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