Fundraising Principles

Major Gift Solicitation – Proper Preparation Leads to Gratification

All fundraising professionals, whether internal development officers or outside fundraising counsel, are concerned about getting the biggest gifts for our client organizations. We want a major gift from every potential donor. We want to hit a home run every time ...Read more

The Need to Be Clear

by: David Phillips Top 10 Effective Fundraising Rules Rule #1:  Always approach prospective donors with two carefully trained people, at least one of whom should be a social and/or business peer of the prospective donor. Rule #2:  When you solicit a gift, you need to be crystal clear—especially as it relates to the amount of … Read moreThe Need to Be Clear