4 Guiding Principles for Cause-Related Marketing and Commercial Co-Ventures

Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity.  Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product … Read more4 Guiding Principles for Cause-Related Marketing and Commercial Co-Ventures

“Giving Them What They Want”—from Broadway to Social Media

In the musical “Dirty Rotten Scoundrels,” two con-artists, Lawrence and Andre, sing this ironic song about how they can get what they want simply by giving the people they want it from, exactly what THEY want (check out a clip from this song at http://goo.gl/pe908F ).  We’re not trying to encourage you to steal from … Read more“Giving Them What They Want”—from Broadway to Social Media

Nail Your Most Important Conversation of Today

This article comes from Dr. Laura Mixon Camacho’s Mixonian Blog found here: http://mixonian.com Don’t you love it when you see you’re having a positive impact? In a recent coaching session about how to have more impact (read “be heard”) in this client’s organization, I immediately saw that what she thought was the problem, was not actually the … Read moreNail Your Most Important Conversation of Today